Unlocking the Secrets to Crafting Irresistible Blog Titles

To create a compelling content title, consider these strategies:

• Use "Fascinations": A fascination is a copywriting strategy that captures a reader's attention by making them curious. Fascinations tap into your audience's desires and challenges, compelling them to want to know more. To implement this:

  • Start by choosing a piece of content that you want to optimise.
  • Create three fascinations that would resonate with your target audience.
  • Rewrite your opener or subject line using each of those fascinations.
  • Stagger these three pieces of content, and track their performance.
  • Use what you learn to create better fascinations in the future.
  • Consider these examples:
    • Boring: "How to get a job on LinkedIn."
    • Fascinating: "The 15-second tweak that instantly makes your LinkedIn profile 10x more attractive to recruiters."
    • Boring: "How to build a 6-figure side hustle."
    • Fascinating: "How this stay-at-home mom built a 6-Figure ghostwriting business from her living room (for just $143)."
    • Boring: "How to land high-ticket coaching clients."
    • Fascinating: "The one counterintuitive networking tip that landed me 5 high-ticket coaching clients in just 45 days."

• Make it dramatic: When writing for social media, the opening line is very important. You could make the opening line dramatic to get people to stop scrolling and pay attention. This type of opening is sometimes called a "scroll-stopper."

• Use a formula: Consider using a formula for your content titles. For example, use the formula: The "RelatableEnemy" is "Negativity". An example might be: "The 'experts' are wrong about social media growth."

• Be clear: Your title should clearly tell the reader what to expect. Make sure it delivers on the promise of the title. Don't use clickbait.

• Be specific: Make sure your title speaks directly to the audience you are trying to reach. Be clear about what you are talking about and why the reader should care.

• Make it catchy and bold: A title should be enticing enough to generate good open rates. It should also be easy to understand.

• Use numbers: Using numbers in your content titles can be effective. For example, "Last week, my little one-person business crossed $1.3M in revenue" or "Here are 14 steps..."

• Focus on the problem and solution: Make sure that your title clearly indicates the problem that you will be addressing, and the solution you will be presenting.

• Test your titles: You can use an email subject line tester to help you gauge the strength of your title. You can also ask friends or family for their opinions on your titles.

• Prioritise the subject line: The subject line might be the most important part of an email and is worth defining before you write anything else. The subject line can make or break an email.

By using these strategies, you can create content titles that capture attention, generate interest, and encourage people to engage with your content.