LinkedIn Company Page: Quick Setup Guide

This guide provides a step-by-step walkthrough of creating and optimizing a LinkedIn Company Page for your business. It covers essential setup elements, content strategies, and best practices to help you establish a strong professional presence on the platform.

What you'll need:

• A personal LinkedIn profile (you'll need this to create a company page).

• Your company's logo and cover image.

• Your company's official name, website, industry, and size.

• A compelling “About Us” description.

Let's get started!

• Create your Company Page and Enter Company Details:

  • Log in to your personal LinkedIn account.

  • Click the work icon (waffle grid) in the top right corner.

  • Select Create a Company Page.
    

    

  • Choose the appropriate page type (small business, medium to large business, showcase page, or educational institution).

  • Provide your company name, LinkedIn public URL, and website.

  • Select your industry and company size.

  • Upload your logo.
    

    

• Customise Your Page:

  • Upload a high-quality cover image that represents your brand.

  • Ensure it's visually appealing and sized correctly.

  • Craft a clear and engaging description of your company.

  • Highlight your mission, values, and key offerings.

  • Add your location, and other relevant information.

  • Add relevant hashtags that are related to your business.
    

    

• Start Sharing Content:

  • Post regular updates, articles, and company news.

  • Engage with your followers and industry professionals.

• Invite Connections:

  • Invite your connections to follow your page.

Friendly Tips:

• Maintain a consistent brand voice and visual identity.

• Engage with your audience by responding to comments and messages.

• Utilise LinkedIn analytics to track your page's performance.

Any questions?

• Do you have a company logo and website readily available?

• Do you have a clear understanding of your company's target audience on LinkedIn?

Building a strong LinkedIn Company Page is an investment in your brand's professional presence. By consistently providing valuable content and engaging with your network, you can unlock significant opportunities for growth and connection.