Your Business on Pinterest: Step-by-step

Pinterest is a visual discovery platform with immense potential for businesses. It allows you to connect with users seeking inspiration and ideas, driving brand visibility, website traffic, and potential customers actively interested in what you offer. This guide provides a clear pathway to leverage Pinterest effectively for your business growth.

What You'll Need

• Access: Internet and a computer or mobile device.

• Website: An active business website or online store.

• Brand Assets: Logo, colours, and fonts.

• Tools: A Pinterest business account (free).

• Information: Understanding of your target audience and products.

Step 1: Set Up Your Pinterest Business Account:

1. Create a new account here or convert to a business account (conversion can also be seen in the succeeding steps).
   

   

2. Provide essential details like email, login credentials and a birthday.
   

   

3. Provide business details and complete your profile.

   

4. Finalise your business setup, specify how you intend to use Pinterest for your business.
   

   

5. Enhance your profile by navigating to your settings and providing additional details.

   

Step 2: Master Pinterest Essentials:

1. Understand Pins, Boards, Sections, and the Feed.
   
   Pins are the individual ideas.

   Boards are where you group related ideas (Pins).  

   Sections help you further organise Pins within a Board.  

   The Feed is where you discover new ideas (Pins) from various sources

   

2. Recognise that users discover content through search, following, and recommendations, emphasising the importance of visuals.

Step 3: Craft Compelling Pins:

1. Design high-quality, vertical pins with clear titles, descriptions including keywords, and direct links to your website.
   

   

2. Explore formats like Product and Idea Pins.

Step 4: Organise with Strategic Boards:

1. Create relevant boards based on your offerings and target audience interests, using descriptive titles and sections for better organisation and discoverability.
   

   

Step 5: Implement a Focused Content Approach: Establish a consistent pinning schedule with a mix of your content and relevant external content, optimised with keywords. Monitor your analytics to refine your strategy.

Friendly Tips:

• Maintain consistent visual branding.

• Use high-quality, engaging visuals.

• Optimise all text with relevant keywords.

• Pin consistently and stay active.

• Analyse your performance to improve.

Any questions?

• How often should I aim to pin?

• What types of content perform best for businesses?

• How can I effectively drive website traffic from Pinterest?

Pinterest offers a valuable opportunity for business growth through visual discovery. By implementing these focused steps, you can establish a strong presence and connect with a receptive audience. Embrace the platform's unique strengths and unlock its potential for your business success.