Marketing feel like a Chore? Steal this 30-minute Marketing Plan!
Let’s play a word association game. When I say "marketing," what comes to mind?
If you’re like most solopreneurs, the words that bubble up are probably things like "overwhelming," "complicated," "expensive," or maybe just a long, drawn-out "ugh."
You know you need to do it. You know it’s important for growing your business.
But it feels like a soul-crushing chore.
It’s a beast with a thousand heads: social media, email newsletters, SEO, paid ads, networking, content creation... the list is endless.
Who has time for all that when you’re also doing the actual work of your business?
The good news is, you don’t have to do it all.
The idea that you need to be everywhere online, all the time, is a myth sold by marketing agencies with big teams and even bigger budgets.
For a solopreneur, trying to keep up is a direct path to burnout.
The secret isn’t to do more marketing.
It’s to do better marketing, more consistently. And you can get started in just 30 minutes a week.
The 30-Minute Marketing System
This isn’t about mastering every platform.
It’s about creating a simple, repeatable system that creates momentum without eating up your entire week.
It’s a marketing workout, not a marketing marathon.
Here’s the plan:
Once a week, block out 30 minutes in your calendar.
Set a timer.
No distractions.
Just do these three things:
The 10-Minute Share (10 minutes) Your goal here is to share one single, valuable piece of insight on your primary social media channel. Not a sales pitch. Not a "buy my stuff" post. Just one genuinely useful tip, a thought-provoking question, or a behind-the-scenes look at your process.
Why just one?
Because it forces you to focus on quality. It’s better to share one great idea that makes people think than ten flimsy posts that just add to the noise.
This is your "signal." It reminds your audience that you’re an expert and that you’re here to help. This simple act keeps your online presence warm and active.
The 10-Minute Connection (10 minutes) Now, you’re going to engage with three people.
That’s it.
Just three.
These could be potential clients, industry peers, or just people you admire.
Go to their profile and leave a thoughtful comment on one of their posts. Not just "great post!" but something that shows you actually read it and have something to add to the conversation.
Ask a question.
Share a related thought.
Be a human.
Business is built on relationships. This tiny habit, done consistently, builds a powerful network over time. It’s digital networking, without the awkward small talk.
The 10-Minute Review (10 minutes) Finally, spend the last ten minutes looking at just one key metric. Don't get lost in a sea of analytics.
Just pick one number to track for the month. It could be your website traffic, the number of newsletter subscribers, or the reach of your social media posts.
Ask yourself one question: "Is this number going up or down?"
That’s all you need to know.
This quick check-in keeps you connected to the results of your efforts without getting bogged down in data analysis.
It helps you see what’s working so you can do more of it.
The Bottom Line
Marketing doesn't have to be a monster that takes over your life. You don't need a huge budget or a complex strategy to see results. What you need is consistency.
This 30-minute weekly system turns marketing from a daunting chore into a simple, manageable habit. It demystifies the process and empowers you to take small, focused actions that, over time, will build a much stronger business.