The "Good Enough" Website: Launch Faster and Focus on What Truly Matters
This week, we're tackling the common urge to strive for absolute perfection when building your website. We'll explore why aiming for "good enough" initially can be a much smarter strategy, allowing you to get your message out there quickly and focus on what truly drives results.
Many solopreneurs fall into the trap of trying to create the perfect website before they even launch.
While the desire for a polished online presence is understandable, this pursuit of perfection can come with hidden costs. Spending endless hours on minute details is a prime example of the "optimisation trap".
Similarly, countless hours spent perfecting every element of your website can lead to massive opportunity costs. This time could be better spent creating new products, engaging with your audience, or focusing on other crucial aspects of your business.
Good Enough is Good Enough!
Instead of chasing an unattainable ideal from the outset, we advocate for the "good enough" approach.
The primary goal should be to get your core message and value proposition online quickly. It's often better to get things to a "good enough" state and launched rather than stuck in a "perpetual holding pattern" striving for perfection. Your customers ultimately care more about the value you provide than whether every single detail of your website is pixel-perfect
To adopt this approach effectively, it's crucial to identify the most critical elements of your website to focus your initial efforts on.
Typically, your main page is paramount as it often serves as the first impression for many visitors and is likely to drive a significant portion of your revenue
Ensuring this page clearly communicates what you offer and how it benefits your audience should be a top priority. Other essential elements might include your core product or service pages and a clear way for visitors to contact you or sign up for your newsletter.
The 80/20 Rule
To help you determine where to invest your time and energy in website development, consider the 80/20 decision framework
This framework suggests that 80% of your results often come from 20% of your efforts.
When you find yourself endlessly tinkering with a small detail, ask yourself:
What is the real impact of this improvement on my goals?
Focus on the actual impact on your revenue or key metrics, not just the theoretical improvement
What is the real cost, including the opportunity cost and the time taken away from other important tasks?
If the potential impact doesn't significantly outweigh the cost, it's likely something that can be deemed "good enough" for now!
Prioritise your efforts on the 20% of your website elements that will likely drive 80% of your results. For instance spending a lot of time optimising a low-performing email sequence might not be worth the effort compared to improving a high-traffic landing page.
EazySites is designed to help solopreneurs build a functional and professional website efficiently.
The AI-powered content generation feature can help you quickly populate your website with relevant text, saving you valuable time and effort. Furthermore, the customisable themes allow you to create a visually appealing website without the need for custom code or extensive design work.
This focus on simplicity and ease of use aligns perfectly with the "good enough" philosophy, enabling you to launch faster and start connecting with your audience and focusing on your content.
The Bottom Line
Don't let the pursuit of a "perfect" website delay your launch and divert your attention from what truly matters. Embrace the power of the "good enough" approach, focusing on getting your core message online quickly and efficiently. By prioritising critical elements and applying the 80/20 framework, you can build a functional and professional website that serves its purpose without unnecessary delays. EazySites provides the tools to help you achieve this efficiently, allowing you to concentrate on delivering value to your audience.
Ready to launch your website without getting bogged down in the details? Explore EazySites' AI-powered features and customisable themes to build your "good enough" website today and start focusing on what truly matters: your content and connecting with your audience. Visit our website to learn more and get started!