Value Chain Position Calculator

Understand your business position in the value chain matrix and get strategic recommendations for growth based on your price point and complexity factors.

How It Works

  1. 1.Enter your price factors (price point, profit margin, market position)
  2. 2.Input complexity factors (customization, service level, technical complexity)
  3. 3.Get your position on the matrix and strategic recommendations

Understanding the Matrix

Enterprise

High price, high complexity. Focus on unique differentiation and enterprise sales.

Typical Startup

High price, lower complexity. Common evolution path for growing businesses.

Self-Service

Lower price, lower complexity. Focus on automation and scalability.

Startup Graveyard

Lower price, high complexity. Consider pivoting to improve positioning.

1Price Factors

50%
Lower than marketPremium pricing
70%

2Complexity Factors

5
Standard productHighly customizable

Position Visualization

HighLowHighComplexity (CAC & TCS)PriceTransactionalEnterpriseSelf-ServiceStartupGraveyardlow costlarge scaleuniquedifferentiation

Pro Tip: Strategic Movement

Most successful businesses start in the Self-Service quadrant and gradually move up-market through the Typical Startup path. This allows for building a strong foundation before taking on the complexities of enterprise services.