Product principles

These are the rules we live by — and build by.

• Constraint > Choice

  Give people rails, not rabbit holes.
  

• Shipping > Strategy

  No amount of planning beats publishing.
  

• Simplicity > Power

  A simple tool used weekly beats a complex one you never open.
  

• Focus > Features

  Every feature has a cost. If it distracts, we kill it.
  

• Cadence > Customisation

  We’d rather help you ship 12 newsletters than customise 12 blocks.

If a feature doesn’t match these?

It’s not coming. Ever.